Gerard Adam’s, the co-founder of EliteDaily interviews Satya Twena for his show, Leaders Create Leaders. Satya Twena is the CEO and Creative director of Satya Twena Fine Millinery, Makins Hats and Sol a Mer. She shares her start-up story, which is filled with great success advice from Satya and Gerard, which if you implement into your life will have a profound impact on it.
“Life has a funny way of showing you things that you’re not even open to. If you would have told me ten years ago that I’d be a hat maker owning a hat factory in New York City, I would have said you’re crazy.”
“There are constant times you think to yourself should I give up? Should I stop? How do I keep going? Am I going to be able to continue? But you have to just believe, and the more that you believe in yourself the more things will manifest.
“Through hard times you are forced to crack, you’re actually able to see what’s inside and what you desire. Because when you’re limitless you can create anything. Being limitless sometimes mean you’re at the bottom.”
“Most of my incredible moments in life have been from being at rock bottom, as I was in a bad place I had nothing to lose, so I would ask myself, what do I want to do? What’s going to make me happy?”
“So I started making my mom hats and then I was like, I love this.”
“One day when I went to see my mother who was in hospital being diagnosed with Cancer, I was complaining that my life was falling apart, when people are in that state they are fearless and do not give a damn about unimportant things. So she asked me, as follow, If you had unlimited money what would you do? What would you love to do? What would be your ideal situation? & How do you make it happen?”
“The answer just came out, it surprised me. My answer was, I want to make hats, so she told me to go and make hats. I literally got on a plane the next day, hired two people from Craiglist, got folding tables and chairs, and I was like, I’m doing this. I don’t know how but I’m doing this. And I set up a hat factory in my apartment.
“It all started with a dream and if you just believe and you do it because you’re that passionate about it, it’s unbelievable what can really truly happen, but you have to do it for the passion not for the money, when you do that money always follows and never leads.”
“Everyday when I come to work, I’m like it’s so worth it.”
“Even when you’ve made it you still have to come into work and work hard.”
“My dad had the five commandments which he forced us to memorize. Which is like, Thoughts Become Things, and that’s like the most important one for me. Your brain hears everything you say, so if you tell yourself you’re bad at this then you’re going to be bad at that.”
“So it first started with athletics where my dad told me to visualize being the top scorer in the nation and I would visualize scoring and when those moments in the actual game came around scoring was easy.”
“I have to give my parents so much credit, I had incredibly smart spiritual parents who told me I could do anything.”
“When you open yourself up and say to yourself that I can become successful, I can overcome this obstacle, no matter what it is and you believe in it, you truly envision it, that is more powerful than anything else in the world.”
“Birds Of A Feather Flock Together.”
“Do What You Love To Do & Money Will Follow You. That was my favorite one from my dad. Do what you love, whether or not you make money it will never feel like work.”
“So I literally started looking around New York City saying, not what can I afford, What fulfills this dream? Found a space, was like much more than I could afford, I was thinking how can I afford this, so my mom said, It’s Not Your Job To Figure Out The how, It’s Your Job To Identify What You Want. You don’t have to figure out the how, money comes from lots of different places. So I was like, alright. And then the factory I was working with goes under overnight, so I took it on.”
“It was by everybody telling me that I was crazy that I knew I was onto something special.”
“My theory is like, let’s say 80% of people want to remain in the comfort zone, but as you take more steps out of your comfort zone you get to new levels in your life. The next ring, where there are fewer people.”
“As you take more risks, the risks become bigger but you also have the knowing and the self-confidence of understanding that you’re able to accomplish anything that you set your mind to.”
“Satya own’s the only hat factory left in New York.”
“Once you fully commit to success rather than one foot in that is when you’re actually able to create success, create a foundation, create structure, create processes, and you’re actually able to grow something great.”